This chapter recounts Noyce's decision to take a break from his retirement to run SEMATECH, a semiconductor manufacturing consortium supported by the Semiconductor Industry Association (SIA). Noyce expected his work at SEMATECH to resemble the work he had done at Intel. He said that he would be “Mr. Outside”, offering testimony in Washington and speaking around the country about the importance of SEMATECH and its mission. However, he soon realized that there were too many problems within the organization for him to focus exclusively on outside relations.
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