This chapter recounts the end of the Intel-centered phase of Noyce's career and the start of his new one in the service of the American semiconductor industry. In the late 1970s, Japanese semiconductor firms began selling chips that were less expensive and at least as high-quality as American devices. By 1979, 35% of the next generation (16K) chip were supplied by Japanese firms, and three years later, the Japanese share of the DRAM market surpassed that of the United States. Noyce began lobbying for economic vitality, fair play, and national security that the Semiconductor industry Association had identified as key to building support for their goals of opening the Japanese market and stopping chip dumping.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.