Jump to ContentJump to Main Navigation
Why David Sometimes WinsLeadership, Strategy and the Organization in the California Farm Worker Movement$
Users without a subscription are not able to see the full content.

Marshall Ganz

Print publication date: 2009

Print ISBN-13: 9780195162011

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780195162011.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 25 March 2019

Introduction

Introduction

How David Beat Goliath

Chapter:
(p.3) One Introduction
Source:
Why David Sometimes Wins
Author(s):

Marshall Ganz

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195162011.003.0001

By 1977 the United Farm Workers (UFW) had successfully negotiated more than 100 union contracts, recruited a dues-paying membership of more than 50,000, and secured enactment of the California Agricultural Labor Relations Act, the only legislative guarantee of farm workers' collective bargaining rights in the continental United States. Why did the UFW succeed at such a daunting task—a task at which other far more powerful organizations had repeatedly failed? This book argues that the UFW succeeded, while the rival AFL-CIO and Teamsters failed, because the UFW's leadership devised a more effective strategy, in fact a stream of effective strategies. The UFW was able to do this because the motivation of its leaders was greater than that of their rivals; they had better access to salient knowledge; and their deliberations became venues for learning. The three elements of strategic capacity—the ability to devise good strategy—are discussed.

Keywords:   United Farm Workers, labor unions, California Agricultural Labor Relations Act, farm workers, strategic capacity

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .