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ResponseThe Complete Guide to Profitable Direct Marketing$
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Lois K. Geller

Print publication date: 2002

Print ISBN-13: 9780195158694

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195158694.001.0001

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Direct Marketing for Small to Midsize Business

Direct Marketing for Small to Midsize Business

Chapter:
(p.244) 13 Chapter Direct Marketing for Small to Midsize Business
Source:
Response
Author(s):

Lois K. Geller

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195158694.003.0013

This chapter shares small businesses' insider secrets that led to Direct Marketing success. It also advises to ask for professional help but keeping a company's own vision in mind, noting that there are no hard and fast rules in this business.

Keywords:   small businesses, Direct Marketing, success, insider secretes

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