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ResponseThe Complete Guide to Profitable Direct Marketing$
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Lois K. Geller

Print publication date: 2002

Print ISBN-13: 9780195158694

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195158694.001.0001

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Direct Marketing for Small to Midsize Business

Direct Marketing for Small to Midsize Business

(p.244) 13 Chapter Direct Marketing for Small to Midsize Business

Lois K. Geller

Oxford University Press

This chapter shares small businesses' insider secrets that led to Direct Marketing success. It also advises to ask for professional help but keeping a company's own vision in mind, noting that there are no hard and fast rules in this business.

Keywords:   small businesses, Direct Marketing, success, insider secretes

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