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Group CreativityInnovation through Collaboration$
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Paul B. Paulus and Bernard A. Nijstad

Print publication date: 2003

Print ISBN-13: 9780195147308

Published to Oxford Scholarship Online: April 2010

DOI: 10.1093/acprof:oso/9780195147308.001.0001

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Enhancing Ideational Creativity in Groups

Enhancing Ideational Creativity in Groups

Lessons from Research on Brainstorming

(p.110) 6 Enhancing Ideational Creativity in Groups
Group Creativity

Paul B. Paulus

Vincent R. Brown

Oxford University Press

This chapter reviews the various social and cognitive factors which affect the generation of ideas in groups. It focuses on ways that one can marshal the social and cognitive processes to demonstrate that group ideation can in fact exceed individual ideation in both the quantity and the quality of ideas produced.

Keywords:   brainstorming, ideational creativity, cognitive processes

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