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Group Creativity
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Group Creativity: Innovation through Collaboration

Paul B. Paulus and Bernard A. Nijstad


Creativity often leads to the development of original ideas that are useful or influential, and maintaining creativity is crucial for the continued development of organizations in particular, and society in general. Most research and writing has focused on individual creativity, yet in recent years, there has been an increasing acknowledgment of the importance of the social and contextual factors in creativity. Even with the information explosion and the growing necessity for specialization, the development of innovations still requires group interaction at various stages in the creative proce ... More

Keywords: original ideas, specialization, creative process, innovation, information systems, organizational psychology, cognitive fixation, brainstorming, group socialization

Bibliographic Information

Print publication date: 2003 Print ISBN-13: 9780195147308
Published to Oxford Scholarship Online: April 2010 DOI:10.1093/acprof:oso/9780195147308.001.0001


Affiliations are at time of print publication.

Paul B. Paulus, editor
University of Texas, Arlington

Bernard A. Nijstad, editor
University of Amsterdam, The Netherlands

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