Mobilize Knowledge Activists
At certain times, members of an organization may feel discouraged from pursuing their ideas since they may have heard that an idea similar to theirs has failed in an earlier endeavor, and may think that working on its improvement will only result in a waste of time and effort. Whether this role be played by a manager or by fellow members of the company, situations like these call for a knowledge activist to encourage and rejuvenate the team's commitment and energy in order to continue the process of knowledge creation. Mobilizing knowledge activists should be important for a company as they play no small part in the following steps of knowledge creation: 1) the formation of knowledge microcommunities; 2) concept generation and justification; 3) prototype building; and 4) cross-levelling of knowledge.
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