Instill a Knowledge Vision
Because the future is rather difficult to predict, this poses a challenge to managers since they have to determine what their organization should know and be ready for in the future. Like the situation that IBM faced during the 1980s, ignorance about such matters may cause the downfall of a company as they may fail to properly respond to unexpected circumstances. Taking IBM again, the chapter is able to cite a narrative in which this company was able to redeem itself during the 1990s. Many factors, such as the accelerating growth of knowledge, make predicting the evolution of knowledge even more difficult. One of the fundamental conditions for the creation of knowledge is concerned with instilling a knowledge vision, therefore a structured approach that involves such a measure is likely to help managers adjust their beliefs about technological advances, customer needs, competition, and other such relevant factors.
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