This chapter offers a final argument with heightened and deepened rhetoric in which the contrasts between religious and consumerist reading are dramatized once again, and a plea is made for the recovery and institutional support of the former. It argues that reading in the service of the creation, maintenance, and development of a religious account is almost lost among those educated in universities, no matter where in the world the universities are found. Even the memory that it once existed is almost gone. There are several ironies in this. One, most pressing for scholars of religion, is that the very intellectual activity that makes possible and largely constitutes the study of religion in universities also makes it effectively impossible to understand what is studied.
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