Using a case example of how Pennsylvania Blue Shield trained, hired, and retained several hundred welfare recipients on its work force, this book offers a success story and a broad discussion of welfare reform, public policy, and corporate social responsibility. It also offers a practical explanation of the specific steps needed to establish such a program, including corporate tax incentives, business and government collaborations, and the special needs of welfare recipients. The book demonstrates that it is possible for corporate America to combine bottom-line goals with socially responsible ... More

Using a case example of how Pennsylvania Blue Shield trained, hired, and retained several hundred welfare recipients on its work force, this book offers a success story and a broad discussion of welfare reform, public policy, and corporate social responsibility. It also offers a practical explanation of the specific steps needed to establish such a program, including corporate tax incentives, business and government collaborations, and the special needs of welfare recipients. The book demonstrates that it is possible for corporate America to combine bottom-line goals with socially responsible goals.