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The Unbounded Mind
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The Unbounded Mind: Breaking the Chains of Traditional Business Thinking

Ian I. Mitroff and Harold A. Linstone

Abstract

Global markets, Japanese competition, the service economy, the sophisticated consumer — American business today faces challenges undreamed of just a few decades ago, and traditional approaches to corporate problems are becoming increasingly less effective. And yet MBA programs still preach — and thousands of American firms hold sacred — an antiquated system of business thinking that is wholly inadequate to the problems they face. In this book, the authors pinpoint the profound changes that must occur in the way business executives think, make decisions, and solve problems, if America is to rem ... More

Keywords: business thinking, American business, corporate problems, decision-making, new thinking, problem-solving, Bhopal disaster, Tylenol scare, Three Mile Island

Bibliographic Information

Print publication date: 1996 Print ISBN-13: 9780195102888
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780195102888.001.0001

Authors

Affiliations are at time of print publication.

Ian I. Mitroff, author
University of Southern California Center for Crisis Management

Harold A. Linstone, author
Portland State University

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