The Early Years (1538–1553)
The 1540s must have been a heady time for the two Venetian music presses. Practically overnight the single-impression method of music typography transformed the Venetian music-printing industry into an international enterprise. The size and type of repertory issued by Scotto and Gardano increased dramatically as the decade progressed. During their first years of operation, the two firms turned out about twenty music editions per year, representing about four times the total output of the Venetian printers from the preceding decade, and nearly ten times the number of editions Petrucci issued at the beginning of the century. In order to keep up production, Scotto and Gardano had to implement a variety of schemes in the marketing of their music books.
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