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Music Printing in Renaissance VeniceThe Scotto Press (1539-1572)$
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Jane A. Bernstein

Print publication date: 1998

Print ISBN-13: 9780195102314

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195102314.001.0001

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Scotto and Gardano: Marketing a Musical Repertory

Scotto and Gardano: Marketing a Musical Repertory

Chapter:
(p.155) Seven Scotto and Gardano: Marketing a Musical Repertory
Source:
Music Printing in Renaissance Venice
Author(s):

Jane A. Bernstein

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195102314.003.0008

The musical repertory printed by Scotto and Gardano not only expressed the catholic taste of cosmopolitan Venice, but also reflected the interests of a wide-ranging international audience. The Italian madrigal, as might be expected, dominated the output of both printers. Like their respective repertories, Gardano and Scotto appear, on the surface, to have paralleled each other in their publishing careers: they were almost exact contemporaries; both lived in Venice and both produced an impressive output of over 400 music publications. Yet despite these obvious similarities, many differences set these two great music publishers apart from each other.

Keywords:   repertory, Gardano, madrigal, contemporaries, publishers

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