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Music Printing in Renaissance VeniceThe Scotto Press (1539-1572)$
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Jane A. Bernstein

Print publication date: 1998

Print ISBN-13: 9780195102314

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195102314.001.0001

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The Distribution of Venetian Music Books

The Distribution of Venetian Music Books

Chapter:
(p.121) Five The Distribution of Venetian Music Books
Source:
Music Printing in Renaissance Venice
Author(s):

Jane A. Bernstein

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195102314.003.0006

Real money in music publishing lay not with the printing of books, but with their distribution. First and foremost a book merchant, Girolamo Scotto maintained an efficient marketing system involving an established network of publishers, printers, and booksellers that stretched far beyond the confines of Venice. In order to reach an international market, Scotto relied on a group of employees, different from the men and women who worked in his printing shop, to distribute his books. Their duties concerned all aspects of the transport of books, including the receipt of book shipments, the selling of books either in their own bookshops or to other bookdealers, and the collecting of money and bills of exchange from other bookmen for the mercator.

Keywords:   music publishing, merchant, Girolamo Scotto, shipments, mercator

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