Product Strategy and Corporate Success
Companies that historically show product strategic focus perform considerably better over extended periods than those that implement multiple technologies and/or seek market diversity. This chapter closely examines the product strategy of high-technology companies and its connection to success using a separate group of studies to trace the full multiproduct sequences developed and marketed by a number or computer-related companies. It is divided into three sections. The first displays some of the author's own perspectives and convictions on the related field research studies. Next, the author describes a framework that evolved during the research for envisioning a company's product history in a manner that may reveal its de facto product strategy. The last section illustrates several of the statistical results from the field studies which support the importance of “strategic focus” in new product development to achieving success in the technological firm.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.