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Darwinizing CultureThe Status of Memetics as a Science$
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Robert Aunger

Print publication date: 2001

Print ISBN-13: 9780192632449

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780192632449.001.0001

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An objection to the memetic approach to culture

An objection to the memetic approach to culture

Chapter:
(p.163) Chapter 8 An objection to the memetic approach to culture
Source:
Darwinizing Culture
Author(s):

Dan Sperber

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780192632449.003.0008

This chapter determines a major empirical hurdle for any future discipline of memetics. It mainly shows that one can find very similar copies of some cultural item, link these copies through a causal chain of events which faithfully reproduced those items, and nevertheless not have an example of memetic inheritance. In addition, the stability of cultural patterns is proof that fidelity in copying is high despite individual variations. It is also believed that what is offered as an explanation is precisely what needs to be explained; what is offered as a solution is in fact the very problem to be solved. Moreover, the issue is whether the relative stability observed in cultural transmission is proof of replication. The example of the acquisition of language is briefly addressed. The Darwinian model of selection is informative, and in various ways, for thinking about culture. Imitation is of course well worth investigating. On the other hand, the grand project of memetics is misled.

Keywords:   memetics, culture, copying, language, Darwinian model, imitation

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