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Where's the Evidence$
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Where's the Evidence: Debates in Modern Medicine

William A. Silverman and David L. Sackett

Print publication date: 1999

Print ISBN-13: 9780192630889

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780192630889.001.0001

Creatures of bounded rationality

Chapter:
(p. 126 ) 30 Creatures of bounded rationality
Source:
Where's the Evidence?
Author(s):

William A. Silverman

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780192630889.003.0030

This chapter presents a 1995 commentary on decision making by doctors and patients. Studies show that in many situations, a decision seems to be influenced more by the threat of a loss than by the possibility of an equivalent gain. Preferences between gains are most often risk-averse; preferences between losses are usually risk-seeking.

Keywords:   medical practice, medical care, patient care, patient participation, decision making

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