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The History of Broadcasting in the United Kingdom: Volume II: The Golden Age of Wireless$
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Asa Briggs

Print publication date: 1995

Print ISBN-13: 9780192129307

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780192129307.001.0001

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Programmes and The Public

Programmes and The Public

(p.20) (p.21) II Programmes and The Public
The History of Broadcasting in the United Kingdom: Volume II: The Golden Age of Wireless

Asa Briggs

Oxford University Press

On the other side of the microphone were the listeners. The cumulative impact of the daily programmes on the ever-growing audience of the BBC in its initial period is studied here. The Radio Times sold a million copies for the first time during Christmas 1927 and had a million-plus circulation almost throughout the next decade. Various changes were introduced in the programme schedule with the passage of time: an extra hour of light music from London was included in 1927; morning religious service was added in 1928; morning talks started on 5XX in 1929 and the programme from Daventry 5XX became known as the National programme in 1930. With the opening of a new transmitter at Droitwich in 1934 listeners had the option of alternative programmes from Monday to Friday from 10.30 a.m. to 6 p.m. and from 6.30 p.m. until 11.15 p.m.

Keywords:   British Broadcasting Corporation, Radio Times, daily programmes, National programme, programme schedule

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