Personalities and Performance
In January 1927 the British Broadcasting Corporation (BBC) assumed the responsibilities of the four-year-old British Broadcasting Company. This chapter discusses the personalities and their performance and the official policies of the BBC in its initial period. Sir John Reith as the first Director-General of the BBC played an important role in its success. The wireless was adopted as a crucial component of the institutional apparatus of the BBC. The BBC created a niche image for itself during the 1930s as a great British institution. The chapter also briefly covers wireless and television sets of this contemporaneous time. Moreover, it also provides an introduction to the other chapters in the book.
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