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The History of Broadcasting in the United Kingdom, Volume IThe Birth of Broadcasting$
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Asa Briggs

Print publication date: 1995

Print ISBN-13: 9780192129260

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780192129260.001.0001

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Facing the Nation

Facing the Nation

Chapter:
4. Facing the Nation
Source:
The History of Broadcasting in the United Kingdom, Volume I
Author(s):

Asa Briggs

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780192129260.003.0020

This chapter describes J.C.W. Reith's publicity strategy for the British Broadcasting Corporation (BBC). It discusses the launch of the Radio Times in September 1923 and the appointment of Gladstone Murray as director publicity in December 1924. It explains that Radio Times was designed to shape the public image of BBC while Murray was authorize to control the editorial side of all publications and granted sole responsibility for all public relations.

Keywords:   Reith, Radio Times, Gladstone Murray, public image, publicity, public relations

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