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Hiding Politics in Plain SightCause Marketing, Corporate Influence, and Breast Cancer Policymaking$

Patricia Strach

Print publication date: 2016

Print ISBN-13: 9780190606848

Published to Oxford Scholarship Online: September 2016

DOI: 10.1093/acprof:oso/9780190606848.001.0001

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(p.206) Appendix D Citizen Consumer Survey

(p.206) Appendix D Citizen Consumer Survey

Source:
Hiding Politics in Plain Sight
Author(s):

Patricia Strach

Publisher:
Oxford University Press

Landline Intro

Hello, my name is _______, and I’m calling from the Abt SRBI Public Affairs Research Center on behalf of researchers at the University at Albany, State University of New York. We are conducting a brief telephone survey to talk with you about your attitudes and beliefs on some current issues. So that all types of people are represented in our survey, may I please speak to the person 18 years or older living in your household who had a birthday most recently? [GO TO BEGIN]

Cell Intro:

Hello, my name is _______, and I’m calling from the Abt SRBI Public Affairs Research Center on behalf of researchers at the University at Albany, State University of New York. We are conducting a brief telephone survey to talk with you about your attitudes and beliefs on some current issues. We are not selling anything. As a small token of our appreciation, we will provide you $10 for participating in this study. Are you at least 18 yeas old? (p.207)

  1. (C1) If you are now driving or doing any activity requiring your full attention, I can call you back later.

    1. 1 NO, NOT DRIVING → PROCEED

    2. 2 YES, CURRENTLY DRIVING/NOT AVAILABLE → SCHEDULE CALLBACK

    3. 8 DK [THANK AND END]

    4. 9 REF [THANK AND END]

  2. (C2) Just to verify, is this a cell phone?

    1. 1 YES → PROCEED WITH INTERVIEW [GO TO 1.1]

    2. 2 NO [THANK AND END]

    3. 8 DK [THANK AND END]

    4. 9 REF [THANK AND END]

[BEGIN]

Before we begin, we would like to assure you that the interview is confidential and completely voluntary. If we should come to any question that you don’t want to answer, just let me know and we’ll go on to the next question.

We’d like to start off by asking you some questions about your shopping habits.

  1. I.Consumer Habits:

    1. (1) In general, how often do you shop at [INSERT ITEM, RANDOMIZE]. Would you say more than once per week, once a week, every other week, once a month, less often, or never?

      1. (a) Grocery stores

      2. (b) Shopping malls

      3. (c) Large general retail stores, like Wal-Mart or Target

        1. 1. More than once per week

        2. 2. Once per week

        3. 3. Every other week

        4. 4. Once a month

        5. 5. Less often

        6. 6. Never

        7. (p.208) 8. (VOL) Don’t know

        8. 9. (VOL) Refused

    2. (2) In your household, how often are you responsible for purchasing household goods (like groceries, small electrics, or linens)?

      1. 1. Never

      2. 2. Sometimes

      3. 3. Often

      4. 4. Almost always

      5. 8. (VOL) Don’t know

      6. 9. (VOL) Refused

    3. (4) (IF Q2 ≠1) When you are purchasing household goods, which of the following considerations is most important in your decision to purchase?

      1. 1. Price

      2. 2. Quality

      3. 4. Social or political considerations

      4. 8. (VOL) Don’t know

      5. 9. (VOL) Refused

(4b) (IF Q2 ≠1) And which would you say is second most important?

[CATI: Use same list, remove answer from Question 2]

  1. II. Political, Civic, and Market Behavior

Now, we’re going to ask you some questions about political and civic activities that you may or may not participate in. We know that many people are busy and move around often, making some or all of these difficult to do. To the best of your knowledge,

  1. (6) Did you vote in the November 2008 presidential election?

    1. 1. Yes

    2. 2. No

    3. 8. (VOL) Don’t know

    4. 9. (VOL) Refused

(p.209) (6b) [If Q6 ≠1]

Were you registered to vote for this election?

  1. 1. Yes

  2. 2. No

  3. 8. (VOL) Don’t know

  4. 9. (VOL) Refused

  5. (7) For each of the following, please tell me whether you have done an activity or not in the past month [RANDOMIZE, item j should always be followed by item k].

    1. (a) Contacted a government official at any level of government to express your opinion

    2. (b) Worked for a political party or candidate

    3. (c) Contributed money for a political campaign

    4. (d) Attended a political meeting, rally, or speech

    5. (e) Displayed a political button, sticker, sign

    6. (f) Signed an e-mail or written petition about a political issue.

    7. (h) Volunteered or participated in charity or public service projects

    8. (i) Contributed money to a charitable organization

    9. (j) Bought something from a company because you agree with the social or political values of the company that produces it

    10. (k) NOT bought something from a company because you disagree with the social or political values of the company that produces it.

    11. (l) Personally walked, ran, or bicycled for a charitable cause—this is separate from sponsoring or giving money to this type of event.

      1. 1. Yes

      2. 2. No

      3. 8. (VOL) Don’t know

      4. 9. (VOL) Refused

  6. (p.210) (8) Please tell me if you agree or disagree with the following statements.

    [CATI: BLOCK ROTATION]

    1. a. When an individual contacts an elected official it has an effect on government policy

    2. b. When an individual contacts an elected official it has an effect on an individual’s personal satisfaction

    3. c. When an individual volunteers or participates in charity or public service projects it has an effect on the local community

    4. d. When an individual volunteers or participates in charity or public service projects it has an effect on an individual’s personal satisfaction

    5. e. When an individual buys something because he or she agrees with the political or social values of the company that produces it, it has an effect on companies’ behavior

    6. f. When an individual buys something because he or she agrees with the political or social values of the company that produces it, it has an effect on an individual’s personal satisfaction

      1. 1. Agree

      2. 2. Disagree

      3. 8. (VOL) Don’t know

      4. 9. (VOL) Refused

  7. (26) Many people put ribbons on their cars or wear them on their clothes in order to show their support for a social or political issue. Can you tell me what causes the following ribbons stand for?

    1. a. Yellow Ribbon (DO NOT READ)

      1. 1. Support our troops/Veterans

      2. 2. Suicide awareness

      3. 3. Something else

      4. 8. (VOL) Don’t know

      5. 9. (VOL) Refused

    2. (p.211) b. Pink Ribbon (DO NOT READ)

      1. 1. Breast Cancer

      2. 2. Something else

      3. 8. (VOL) Don’t know

      4. 9. (VOL) Refused

  8. III. Trust and Efficacy

We’d like to know your thoughts on government and business.

  1. (9) Which of the statements I read comes closer to your own opinion. You might agree to some extent with both, but we want to know which one is closer to your own views.

    1. (9b)

      1. 1. ONE, we need a strong government to handle today’s complex economic problems; OR

      2. 2. TWO, the free market can handle these problems without government being involved.

      3. 8. (VOL) Don’t know

        1. 9. (VOL) Refused

    2. (10) How much confidence do you have in [INSERT ITEM, RANDOMIZE]? Would you say A great deal of confidence, Some confidence, Very little confidence, or No confidence at all?

      1. (a) U.S. Congress

      2. (b) Business and Industry

      3. (c) Government agencies

        1. 1. A great deal of confidence

        2. 2. Some confidence

        3. 3. Very little confidence

        4. 4. No confidence at all

        5. 8. (VOL) Don’t know

        6. 9. (VOL) Refused

    3. (11) How much influence do you think someone like you can have in solving

      1. (a) Local community problems, like traffic or homelessness?

      2. (p.212) (b) National problems, like the economy or foreign affairs?

        1. 1. A lot

        2. 2. Some

        3. 3. Very little or

        4. 4. None at all

        5. 8. (VOL) Don’t know

        6. 9. (VOL) Refused

  2. V. Cause Marketing

We want to ask now about private companies’ attention to social problems.

  1. (12a) In the past month, how often have you seen products that advertise some portion of the purchase price supports a particular cause?

    1. 1. Never

    2. 2. Sometimes

    3. 3. Often

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  2. (12b) [ASK IF 12a = 2–9]How often have you purchased a product that advertises some portion of the purchase price supports a particular cause?

    1. 1. Never

    2. 2. Sometimes

    3. 3. Often

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

[ASK IF Q12b = 2 or 3, ELSE SKIP TO Q16]

  1. (13) To the best of your knowledge, what was the last product you bought where the portion of the purchase price supports a particular cause? [RECORD OPEN END]

  2. (p.213) (14) Can you tell me what cause the product supported? [RECORD OPEN END]

  3. (15) Which of the following statements comes closest to explaining your motivation for purchasing this product?

    1. 1. I often choose products that support causes

    2. 2. I believe we should be doing more for this cause however possible

    3. 3. I would have bought the product regardless of whether or not some portion of the purchase price supports a cause

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

Now, we’d like to ask about breast cancer in particular.

  1. (15a) In the past month, have you donated money to a breast cancer charity?

    1. 1. Yes

    2. 2. No

    3. 8. (VOL) Don’t know

      1. 9. (VOL) Refused

  2. (16a) Many different organizations spend time working on the problems associated with breast cancer. In your opinion, which of the following should spend the most on scientific research? [RANDOMIZE]

    1. 1. The Federal government

    2. 2. Private corporations

    3. 3. Charitable Organizations

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  3. (16b) Second most? [RANDOMIZE]

    1. 1. The Federal government

    2. 2. Private corporations

    3. 3. Charitable Organizations

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  4. (p.214) (17a) And in your opinion which of the following should spend the most time and money on breast cancer treatment and support? [RANDOMIZE]

    1. 1. The Federal government

    2. 2. Private corporations

    3. 3. Charitable Organizations

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  5. (17b) Second most? [RANDOMIZE]

    1. 1. The Federal government

    2. 2. Private corporations

    3. 3. Charitable Organizations

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  6. (18) The federal government spends money every year on research and education for a variety of diseases. Knowing that there are limited funds available, which of the following should be the federal government’s top priority? [RANDOMIZE]

    1. 1. Breast cancer

    2. 2. Diabetes

    3. 4. Heart disease

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  7. (18b) What should be the federal government’s second priority? [CATI, REMOVE RESPONSE FROM Q18]

    1. 1. Breast cancer

    2. 2. Diabetes

    3. 4. Heart disease

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  8. (19) Now, focusing on just the last week have you seen [RANDOMIZE A-C; if 19c = ‘YES’ FOLLOW UP WITH 19a]

    1. (p.215) (a) Pink products, a portion of the sale of which supports breast cancer research

    2. (b) Walks, races, or runs in support of breast cancer research

    3. (c) Stories about breast cancer

      1. 1. Yes

      2. 2. No

      3. 8. (VOL) Don’t know

      4. 9. (VOL) Refused

  9. (20) In the past week, have you purchased a product in the supermarket, shopping mall, large general retail stores or on the internet where a portion of the proceeds benefits breast cancer research?

    1. 1. Yes

    2. 2. No

    3. 8. (VOL) Don’t know

    4. 9. (VOL) Refused

If R says yes:

  1. (20a) Did purchasing this product

    1. 1. Make you feel good

    2. 2. Make you feel uncomfortable

    3. 3. Make no difference

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  2. (21) (experimental question, random assignment) Imagine you stopped by the supermarket to pick up a few items with only $10 in your wallet. One item you want to buy is a beverage, but there are two nearly identical products on the shelf. One product gives part of the purchase price to fund breast cancer research and cost [CATI RANDOMLY ASSIGN: $1.50, $2.00, $2.50]. The other does not and cost $1.00. Which one would you choose?

    1. 1. $1.50/$2.00/$2.50

    2. 2. $1.00

    3. (p.216) 8. (VOL) Don’t know

    4. 9. (VOL) Refused

  3. (22) Have you or anyone close to you been diagnosed with breast cancer?

    1. 1. Yes

    2. 2. No

    3. 8. (VOL) Don’t know

    4. 9. (VOL) Refused

  4. (22a) [If Q22 = 1] Would that person be

    1. 1. You

    2. 2. an immediate family member

    3. 3. an extended family member

    4. 4. close friend, or

    5. 5. Someone else?

    6. 8. (VOL) Don’t know

    7. 9. (VOL) Refused

  5. IV. Knowledge

We are going to ask you a few questions about government, current events, and shopping habits. Many people do not know the answer to these questions, so if there are some you don’t know just tell me and we’ll go on.

  1. (23) What job or political office is now held by Joe Biden? (DO NOT READ)

    1. 1. Vice president

    2. 2. Something else

    3. 8. (VOL) Don’t know

    4. 9. (VOL) Refused

  2. (24) Which political party has the most members in the House of Representatives? (DO NOT READ)

    1. 1. Democrat

    2. 2. Republican

    3. 3. Something else

    4. (p.217) 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  3. (25) Compared to this time last year, has the number of U.S. soldiers in Iraq

    1. 1. Increased

    2. 2. Decreased

    3. 3. Stayed about the same

  4. (27) Can you tell me what products the following companies make?

    1. a. DeWalt (duh-WALT) (DO NOT READ)

      1. 1. Power tools

      2. 2. Something else

      3. 8. (VOL) Don’t know

      4. 9. (VOL) Refused

    2. b. Yoplait (YO-play) (DO NOT READ)

      1. 1. Yogurt/Dairy products

      2. 2. Something else

      3. 8. (VOL) Don’t know

      4. 9. (VOL) Refused

  5. (28) When is “National Breast Cancer Awareness Month”? (DO NOT READ)

    1. 1. October

    2. 2. Something else

    3. 8. (VOL) Don’t know

    4. 9. (VOL) Refused

  6. (29) Which of the following best describes a woman’s risk of breast cancer?

    1. 1. 1 in 2 women will be diagnosed with breast cancer

    2. 2. 1 in 8 women will be diagnosed with breast cancer

    3. 3. 1 in 25 women will be diagnosed with breast cancer

    4. 8. (VOL) Don’t Know

    5. 9. (VOL) Refused

  7. (30) Which of the following organizations does NOT fund breast cancer research?

    1. (p.218) 1. National Institutes of Health

    2. 2. Susan G. Komen for the Cure

    3. 3. Health Resources and Services Administration

    4. 8. (VOL) Don’t know

    5. 9. (VOL) Refused

  8. V. Demographic Variables

Finally, I have a few questions for statistical purposes.

  1. (31) In what year were you born? [ENTER YEAR]

    • RANGE: 1900-1992, 9998, 9999

  2. (32) What is your gender?

    1. 1. Male

    2. 2. Female

  3. (33) Which of the following categories, best defines your race/ethnicity (READ LIST)?

    1. 1. White

    2. 2. Black

    3. 3. Hispanic

    4. 4. Asian

    5. 5. Native American

    6. 6. Mixed

    7. 7. Other

    8. 8. (VOL) Don’t know

    9. 9. (VOL) Refused

  4. (34) What is the highest level of education that you have completed?

    1. 1. Less than high school

    2. 2. High school

    3. 3. 2-year college

    4. 4. Some college

    5. 5. 4-year college

    6. 6. Post graduate

    7. 8. (VOL) Don’t Know

    8. 9. (VOL) Refused

  5. (p.219) (34a) How many adults age 18 or over currently live in your household, INCLUDING YOURSELF?

    1. 1-6 RECORD NUMBER [ENTER 6 IF 6 OR GREATER]

    2. 8 DK (VOL)

    3. 9 REF (VOL)

  6. (35) We hear a lot of talk these days about liberals and conservatives. When it comes to politics, do you usually think of yourself as liberal, slightly liberal, moderate, slightly conservative, conservative, or haven’t you thought much about this?

    1. 1. Liberal

    2. 2. Slightly liberal

    3. 3. Moderate

    4. 4. Slightly conservative

    5. 5. Conservative

    6. 8. (VOL) Don’t know, haven’t thought much about this

    7. 9. (VOL) Refused

  7. (36) Last year, that is in 2009, what was your total family income from all sources, before taxes? Just stop me when I get to the right category. [READ] [QID:INCOME]

    1. 1. Less than $10,000

    2. 2. 10 to under $20,000

    3. 3. 20 to under $30,000

    4. 4. 30 to under $40,000

    5. 5. 40 to under $50,000

    6. 6. 50 to under $75,000

    7. 7. 75 to under $100,000

    8. 8. 100 to under $150,000

    9. 9. $150,000 or more

    10. 10. [VOL. DO NOT READ] Don’t know/Refused

ASK IF LL SAMPLE

  1. (37) Now thinking about your telephone use, do you have a working cell phone?

    1. 1. Yes, have cell phone

    2. (p.220) 2. No, do not

    3. 8. DK (VOL)

    4. 9. REF (VOL)

ASK IF CELL SAMPLE

  1. (38) Is this cell phone your ONLY phone, or do you also have a regular landline telephone at home?

    1. 1. Cell phone is ONLY phone

    2. 2. Have landline telephone at home

    3. 3. THIS IS A LANDLINE (VOL)

    4. 8. DK (VOL)

    5. 9. REF (VOL)

[IF CELL PHONE INTERVIEW:]

  1. (39) So that we may send you your $10 check, may I please have your address?

    1. 1. RESP GAVE MAILING ADDRESS [GOTO 73]

    2. 2. RESP DOESN’T WANT MONEY (VOL) [GOTO END]

  2. (40) CATI: USE ADDRESS TEMPLATE FOR COLLECTING:

    • FULL NAME

    • ADDRESS

    • CITY

    • STATE

    • ZIP

    • [GOTO END]

Those are all of the questions I have, thank you very much for your time.