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Masculinity, Femininity, and American Political Behavior$
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Monika L McDermott

Print publication date: 2016

Print ISBN-13: 9780190462802

Published to Oxford Scholarship Online: August 2016

DOI: 10.1093/acprof:oso/9780190462802.001.0001

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Gendered Personalities and Measurement

(p.31) Chapter 2 Method
Masculinity, Femininity, and American Political Behavior

Monika L. McDermott

Oxford University Press

Chapter 2 presents the data and method for the book’s analyses. It begins with a brief discussion of the history of measuring gendered personalities. This history helps to explain the measurement used throughout the book—the Bem Sex-Role Inventory (BSRI)—whose strengths and weaknesses, and appropriateness for this project, are discussed in depth. The chapter also looks at alternative gendered personality measurements, primarily the Political Attitudes Questionnaire, and their strengths and weaknesses in relation to the research presented in the book. Finally, and importantly, the chapter contains a full discussion of the original survey—the Gendered Personality and Politics Survey (GPPS)—analyzed in this work.

Keywords:   survey method, BSRI, masculinity, femininity, androgyny, undifferentiated

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