Gendered Personalities and Measurement
Chapter 2 presents the data and method for the book’s analyses. It begins with a brief discussion of the history of measuring gendered personalities. This history helps to explain the measurement used throughout the book—the Bem Sex-Role Inventory (BSRI)—whose strengths and weaknesses, and appropriateness for this project, are discussed in depth. The chapter also looks at alternative gendered personality measurements, primarily the Political Attitudes Questionnaire, and their strengths and weaknesses in relation to the research presented in the book. Finally, and importantly, the chapter contains a full discussion of the original survey—the Gendered Personality and Politics Survey (GPPS)—analyzed in this work.
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