Jump to ContentJump to Main Navigation
Liking Ike
Users without a subscription are not able to see the full content.

Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

David Haven Blake

Abstract

Liking Ike examines the prominent role that celebrities and advertising agencies played in Dwight Eisenhower’s presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the kind of broad-based support that had eluded the Republican Party for twenty years. It is customary to see the charismatic John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, but from Kate Smith and Irving Berlin to Jimmy Stewart and Helen Hayes, celebrities regularly appeared in the general’s cam ... More

Keywords: politics, celebrity, Eisenhower, Republican Party, Madison Avenue, advertising, Hollywood

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780190278182
Published to Oxford Scholarship Online: August 2016 DOI:10.1093/acprof:oso/9780190278182.001.0001

Authors

Affiliations are at time of print publication.

David Haven Blake, author
Professor of English, The College of New Jersey