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A World of Three CulturesHonor, Achievement and Joy$
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Miguel E. Basáñez

Print publication date: 2016

Print ISBN-13: 9780190270360

Published to Oxford Scholarship Online: January 2016

DOI: 10.1093/acprof:oso/9780190270360.001.0001

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The Axiological Cube

The Axiological Cube

(p.69) 3 The Axiological Cube
A World of Three Cultures

Miguel E. Basáñez

Ronald F. Inglehart

Oxford University Press

This chapter proposes a new, graphical representation of cultural variation, borrowing the terminology of Shalom Schwartz. The author proposes a three-dimensional representation, an axiological cube, consisting of a political axis (hierarchy vs. egalitarianism), an economic axis (mastery vs. harmony), and a social axis (embeddedness vs. autonomy). The location of different societies along these three axes represents theoretical developmental paths. The author argues that historically, cultures of honor dominated everywhere in the world. Cultures of achievement, prioritizing material advancement, began to emerge during the Enlightenment and the industrial revolution. Cultures of joy, which have emerged since the end of World War II, achieve a balance between these two poles. This three-dimensional model helps reject the false notion that development is a linear continuum moving in only one direction.

Keywords:   axiology, values, cultural variation, axiological cube, development

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