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Analytic ActivismDigital Listening and the New Political Strategy$
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David Karpf

Print publication date: 2017

Print ISBN-13: 9780190266127

Published to Oxford Scholarship Online: December 2016

DOI: 10.1093/acprof:oso/9780190266127.001.0001

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The Organizational Logic of Petition Platforms

The Organizational Logic of Petition Platforms

(p.59) 3 The Organizational Logic of Petition Platforms
Analytic Activism

David Karpf

Oxford University Press

Chapter 3 explores the digital petition industry. It assesses the various ways that online petitions act as powerful media objects within the hybrid media system and discusses the differing organizational logics of the three largest US-based petition platforms—Change.org, MoveOn.org, and the White House’s We the People petition website. The chapter draws on a unique comparative dataset composed of the top 10 featured petitions at Change.org and MoveOn Petitions over a six-month time period. It uses this dataset to highlight how analytics, driven by divergent missions, visions, and business models, can lead two open petition sites to emphasize entirely different types of political opportunities.

Keywords:   online petitions, e-petitions, clicktivism, Change.org, MoveOn.org, online politics

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