Jump to ContentJump to Main Navigation
Using Technology, Building Democracy
Users without a subscription are not able to see the full content.

Using Technology, Building Democracy: Digital Campaigning and the Construction of Citizenship

Jessica Baldwin-Philippi


This book provides an account of the emergence of campaign practices in the 2010 midterms that reflect what it means to be a citizen in a digital era. Drawing on ethnographic fieldwork, interviews with political consultants across the country, and analysis of campaign texts and the processes of their creation (from websites to social media posts and text messages), this book investigates the solidification of digital strategies in the post-2008 boom in election technology, and uses these emerging trends as lenses to investigate questions that are foundational to the study of politics and citiz ... More

Keywords: political communication, citizenship, civic engagement, digital media, digital strategy

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780190231910
Published to Oxford Scholarship Online: August 2015 DOI:10.1093/acprof:oso/9780190231910.001.0001


Affiliations are at time of print publication.

Jessica Baldwin-Philippi, author
Assistant Professor of New Media, Fordham University

Show Summary Details

subscribe or login to access all content.