Jump to ContentJump to Main Navigation
The Civic Organization and the Digital CitizenCommunicating Engagement in a Networked Age$
Users without a subscription are not able to see the full content.

Chris Wells

Print publication date: 2015

Print ISBN-13: 9780190203610

Published to Oxford Scholarship Online: August 2015

DOI: 10.1093/acprof:oso/9780190203610.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 20 October 2018

Civic Organizations’ Communications Through Facebook

Civic Organizations’ Communications Through Facebook

Chapter:
(p.125) 5 Civic Organizations’ Communications Through Facebook
Source:
The Civic Organization and the Digital Citizen
Author(s):

Chris Wells

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780190203610.003.0005

Recognizing that websites are not the only online contexts in which young citizens are likely to encounter civic organizations, this chapter turns its attention to organizations’ communications in the world’s most popular social networking site: Facebook. Its analysis parallels that of Chapter 4: it considers the interactive qualities of organizations’ status updates, how organizations curate streams of content for users through the use of hyperlinks in status updates, and the specific civic actions promoted by organizations. As the previous chapter, it also finds low overall levels of truly interactive invitations from organizations. But unlike that chapter, this one describes evidence for the emergence of a possibly new form of organization–citizen relationship: one in which organizations recognize their supporters as active and autonomous information curators with the capacity to be engaged in spreading important messages to far-flung networks.

Keywords:   Facebook, social media, content analysis, dutiful, actualizing, link analysis

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .