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The Civic Organization and the Digital CitizenCommunicating Engagement in a Networked Age$
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Chris Wells

Print publication date: 2015

Print ISBN-13: 9780190203610

Published to Oxford Scholarship Online: August 2015

DOI: 10.1093/acprof:oso/9780190203610.001.0001

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Civic Organizations’ Communications on the Web

Civic Organizations’ Communications on the Web

(p.91) 4 Civic Organizations’ Communications on the Web
The Civic Organization and the Digital Citizen

Chris Wells

Oxford University Press

This chapter analyzes organizations’ communications on their websites. Specifically, it explores the extent to which organizations work to build an interactive, discursive space in which information is shareable between individual members and where those members have the opportunity to develop some degree of communicative autonomy—features in line with the actualizing civic information style. It also looks at the types of actions in which members are asked to participate, contrasting relatively more conventional, dutiful activities such as contacting government officials and contributing financially to the organization against emerging, networked, and expressive activities such as posting one’s own views to social media spaces. Results are not hopeful from the perspective of a revitalization of civic communication through websites. The style of communication displayed by civic organizations was overwhelmingly dutiful, with most websites used as little more than advertisements for strategically crafted information

Keywords:   websites, World Wide Web, organizational communication, dutiful, actualizing, content analysis

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