The main research question in this chapter is to what extent and how voters’ perceptions of important issues affect the outcome of the election. The analyses clearly demonstrate that issue voting matters. If a voter thinks that a certain issue is salient, this has a considerable positive effect on the probability that he or she will vote for the party that is regarded as the ‘owner’ of the issue. Despite thelimitations of the measurements and data used, it is argued that issues do matter in modern elections. However, contrary to expectations based on modernisation theory, no secular increase in issue voting over time was found. The notion that policy preferences — or issues — have “replaced” social background as prime determinants of voting tends to overlook the fact that even the traditional models of voting behaviour were not devoid of political context. In this perspective, the analysis in this chapter confirms that election campaigns are still fought over issues that both politicians and voters perceive as important. If a party owns an issue, it has far better chances in an upcoming election, only if the voters — and the media — agree with the party that this particular issue deserves particular attention.
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