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Foundations of Human SocialityEconomic Experiments and Ethnographic Evidence from Fifteen Small-Scale Societies$
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Joseph Henrich, Robert Boyd, Samuel Bowles, Colin Camerer, Ernst Fehr, and Herbert Gintis

Print publication date: 2004

Print ISBN-13: 9780199262052

Published to Oxford Scholarship Online: January 2005

DOI: 10.1093/0199262055.001.0001

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Measuring Social Norms and Preferences Using Experimental Games: A Guide for Social Scientist s

Measuring Social Norms and Preferences Using Experimental Games: A Guide for Social Scientist s

Chapter:
(p.55) 3 Measuring Social Norms and Preferences Using Experimental Games: A Guide for Social Scientists
Source:
Foundations of Human Sociality
Author(s):

Colin F. Camerer (Contributor Webpage)

Ernst Fehr

Publisher:
Oxford University Press
DOI:10.1093/0199262055.003.0003

The work of the cross‐cultural behavioural experiments project presented in this book is rooted in the logic of game theory and the practices of experimental economics, and this chapter provides an introduction to the fundamentals of behavioural game theory, and the procedures and conventions of experimental economics. It starts by defining the main social preference terms used – self‐interest, altruism, reciprocity, inequity aversion, and then sketches game theory in broad terms and describes some basic features of experimental design in economics. Seven games that have proved useful in examining social preferences are introduced; these are the Prisoner's Dilemma Game, the Public Goods Game, the Ultimatum Game, the Dictator Game, the Trust Game, the Gift Exchange Game, and the Third‐Party Punishment Game). The games are defined formally, indicating the aspects of social life that they express, and describing behavioural regularities found in experimental studies; these behavioural regularities are then interpreted in terms of preferences for reciprocity, inequity aversion, or altruism. The final sections of the chapter describe some other games anthropologists might find useful, and draw conclusions.

Keywords:   altruism, behavioural regularities, cross‐cultural behaviour, cross‐cultural study, dictator Game, experimental economics, game theory, gift Exchange Game, inequity aversion, prisoner's Dilemma Game, public Goods Game, reciprocity, self‐interest, social norms, social preferences, third‐Party Punishment Game, trust Game, ultimatum Game

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