Mobilising the Intangible Hand
This final chapter illustrates ways in which the intangible hand might be made to work for good, nurturing socially desirable norms and weakening socially undesirable ones. It will work for good so far as people are predisposed to be influenced by the desire for esteem; so far as the options before them are presented in a way that bends the desire for esteem in desirable directions; and so far as the regime of publicity under which they operate makes it likely that the desire will be effectively mobilized. The chapter illustrates these themes by identifying a range of cases where existing arrangements may jeopardize the potential of the intangible hand on these three fronts.
Keywords: predisposition, presentation, publicity
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