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Oxford Handbook of International Business$
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Alan M. Rugman and Thomas L. Brewer

Print publication date: 2001

Print ISBN-13: 9780199241828

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0199241821.001.0001

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Strategy and the Multinational Enterprise

Strategy and the Multinational Enterprise

(p.317) Chapter 12 Strategy and the Multinational Enterprise
Oxford Handbook of International Business

Stephen B. Tallman (Contributor Webpage)

George S. Yip (Contributor Webpage)

Oxford University Press

A strategy analysis framework is used to examine the key strategic issues facing multinational enterprises (MNEs). The strategic analysis process is first reviewed, and then issues of international strategy are identified. These issues are then examined using the strategy analysis process. The aim is to identify the most salient issues of international strategy and to set an agenda for debate and further research.

Keywords:   international business, international strategy, multinational enterprises, strategic planning

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