Why would political parties continue to care about membership enrolment in an age of television campaigning and direct‐mail fund‐raising? To answer this question, this book traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
|Print publication date: 1996||Print ISBN-13: 9780198279181|
|Published to Oxford Scholarship Online: November 2003||DOI:10.1093/0198279183.001.0001|