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Creating Value with KnowledgeInsights from the IBM Institute for Business Value$
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Eric Lesser and Lawrence Prusak

Print publication date: 2004

Print ISBN-13: 9780195165128

Published to Oxford Scholarship Online: October 2005

DOI: 10.1093/0195165128.001.0001

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Narrative Patterns: The Perils and Possibilities of Using Story in Organizations

Narrative Patterns: The Perils and Possibilities of Using Story in Organizations

Chapter:
(p.201) 13 Narrative Patterns: The Perils and Possibilities of Using Story in Organizations
Source:
Creating Value with Knowledge
Author(s):

David J. Snowden

Publisher:
Oxford University Press
DOI:10.1093/0195165128.003.0013

Narrative techniques reveal the patterns of an organization and are in turn the means by which it can be patterned. Narrative is a powerful tool within organizations, but it is not susceptible to the engineering approaches that have dominated management practice in the last few decades. This chapter presents some cautionary comments and an overview of some of the newly developing areas of narrative work. It reflects the experience of the Institute for Knowledge Management and, more recently, the Cynefin Centre for Organizational Complexity in developing and patenting methods, tools, and techniques for narrative work in organizations.

Keywords:   narrative works, storytelling, knowledge transfer, Institute for Knowledge Management, Cynefin Centre for Organizational Complexity

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