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Creating Value with KnowledgeInsights from the IBM Institute for Business Value$
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Eric Lesser and Lawrence Prusak

Print publication date: 2004

Print ISBN-13: 9780195165128

Published to Oxford Scholarship Online: October 2005

DOI: 10.1093/0195165128.001.0001

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How to Invest in Social Capital

How to Invest in Social Capital

Chapter:
(p.13) 1 How to Invest in Social Capital
Source:
Creating Value with Knowledge
Author(s):

Laurence Prusak

Don Cohen

Publisher:
Oxford University Press
DOI:10.1093/0195165128.003.0001

This chapter presents an overview of many of the issues that organizations face in creating and maintaining social capital. The things that managers can do to encourage connections among their people and enable trust to flourish are discussed. These include making connections, enabling trust, fostering cooperation, and authenticity in management.

Keywords:   management, social capital, trust, cooperation

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