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The Press EffectPoliticians, Journalists, and the Stories that Shape the Political World$
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Kathleen Hall Jamieson and Paul Waldman

Print publication date: 2002

Print ISBN-13: 9780195152777

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0195152778.001.0001

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The Press as Amateur Psychologist, Part I

The Press as Amateur Psychologist, Part I

(p.24) Chapter 2 The Press as Amateur Psychologist, Part I
The Press Effect

Kathleen Hall Jamieson (Contributor Webpage)

Paul Waldman

Oxford University Press

Examines the role journalists adopt during presidential campaigns, and how that role determines the frame of campaign news. Assuming that what is presented to the voters is a persona, journalists act as amateur psychologists, seeking to discover the “real” person behind the candidate. They then focus on the moments or events that reinforce the conclusions they have made about the candidates’ respective characters.

Keywords:   2000 election, campaign news, character, framing, journalism, persona, presidential candidates, voters

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