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The Economics of Beer
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The Economics of Beer

Johan F.M. Swinnen


Beer was the drink of choice in many ancient societies and throughout the past centuries in large parts of the world. Right now, it is globally by far the most important alcoholic drink, in volume and value terms. The largest brewing companies have developed into global multinationals. The beer market is characterized by strong growth in emerging economies, by a substantial decline of (per capita) beer consumption in traditional markets, and a shift to new products. There has been a strong interaction between governments (politics) and markets (economics) in the beer industry. For centuries, t ... More

Keywords: beer, economics, history, regulation, taxation, consumption, industrial organization, competition policy, investment, regional beer markets

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780199693801
Published to Oxford Scholarship Online: January 2012 DOI:10.1093/acprof:oso/9780199693801.001.0001


Affiliations are at time of print publication.

Johan F.M. Swinnen, editor
Professor of Economics and Director of LICOS Centre for Institutions and Economic Performance at the University of Leuven (KUL)

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Part I History

Part II Consumption

Part III Industrial Organization

Part IV The New Beer Markets

Part V Conclusion

End Matter