A Psychological Advantage for the Status Quo
This chapter discusses a host of psychological phenomena and their supporting mechanisms that favor status quo maintenance. These phenomena are placed into two loose clusters: those that describe cognitive processes and those that describe evaluative processes. The chapter argues these processes work in tandem, providing existing states with a psychological advantage; relative to alternatives, the status quo requires less effort, intention, control, and/or awareness for support and/or endorsement. As such, status quo maintenance is more ubiquitous and subtle than often believed.
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