How One Corporation Got Involved
This chapter tells the story of Pennsylvania Blue Shield's venture into the world of welfare. It discusses the factors that created the receptive environment for the venture. These include the organization's need for new workers, commitment and interest of management in the venture, the organization's history of providing training to new employees to give the necessary skills for competent job performance, receptive corporate culture, and involvement of other collaborating organizations in the project.
Keywords: Pennsylvania Blue Shield, welfare reform, corporate social responsibility, corporate culture, training
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