The Media Revolution
This chapter uses the framework developed in earlier sections to suggest how one of the most exciting and controversial of modern industries – audio‐visual media – is likely to evolve. It is argued that the services of origination, of publishing, and of delivery and dissemination, which have historically been integrated in electronic, but not other media, will break down into their component parts in electronic media also.
Keywords: delivery, disintegration, electronic media, information technology, integration, media, origination, publishing, strategy
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