The Strategic Audit
This chapter introduces the concept of the strategic audit. This begins with the identification of the company's distinctive capabilities and the subsequent selection of markets that can make the best use of them. Finally, it is recognized that for these distinctive capabilities to create true competitive advantage, they need to be both sustainable and their added value appropriable by the company.
Keywords: added value, competitive advantage, core competencies, distinctive capabilities, firms, market selection, resources, strategic audit, sustainability
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