Getting the Word Around
This chapter explores the different distribution strategies adopted by members of the Nortec Collective. It shows the development of a Nor-tec scene which did not necessarily take place in specific places or sites, but rather through the unlocalized consumption of cultural artifacts, products, and ideas by exploring the translocal and virtual characteristics of these distribution strategies and their articulation of underground as well as mainstream networks. It also discusses the use of Nor-tec in the marketing strategies of transnational companies that illustrates the complex ways in which regulation and distribution intersect with issues of race and ethnicity among Latinos in the United States.
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