Abstract: This chapter asks whether and why impartial morality can be commended to those who do not antecedently feel its force. Can the care and concern we feel for particular others provide a reason for adopting impartial moral philosophy? I argue that, unlike commitment to equality, concern for particular others is sufficiently widespread to provide a foundation for impartial morality that does not presuppose any particular comprehensive conception of the good and which, for that reason, is compatible with the permanence of pluralism.

Keywords: care, equality, good, moral impartialism, motivation, pluralism,