The Press Effect
Politicians, Journalists, and the Stories that Shape the Political World
Jamieson, Kathleen Hall Professor of Communication and Walter H. Annenberg Dean
Waldman, Paul Postdoctoral Fellow, both at the Annenberg School for Communication, University of Pennsylvania
Print publication date: 2002 (this edition)
Published to Oxford Scholarship Online: November 2003
Print ISBN-13: 978-0-19-515277-7







doi:10.1093/0195152778.003.0005

Kathleen Hall Jamieson
Paul Waldman
Abstract: In the dispute over Florida's vote in the 2000 election, Al Gore and George W. Bush fought a fierce battle to determine the press frames that would govern the debate. Bush was far more successful, pushing frames including “chaos” and “military ballots” to the forefront. Subsequent analyses reveal that had press coverage been different, Gore could have won Florida and the presidency.

Keywords: 2000 election, George W. Bush, Florida, framing, Al Gore, journalism, military ballots,

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