The Press Effect
Politicians, Journalists, and the Stories that Shape the Political World
Jamieson, Kathleen Hall Professor of Communication and Walter H. Annenberg Dean
Waldman, Paul Postdoctoral Fellow, both at the Annenberg School for Communication, University of Pennsylvania
Print publication date: 2002 (this edition)
Published to Oxford Scholarship Online: November 2003
Print ISBN-13: 978-0-19-515277-7




Chapter 3 The Press as Amateur Psychologist, Part II
doi:10.1093/0195152778.003.0003

Kathleen Hall Jamieson
Paul Waldman
Abstract: In the 2000 election, journalists settled on twin portraits of Al Gore and George W. Bush that framed the coverage each received. Gore was portrayed as the lying panderer, while Bush was portrayed as the inexperienced dolt. These portraits then determined how campaign events were interpreted. While neither portrait was complimentary, in the end they worked to Bush's advantage, because no moral value was attached to inexperience, while a moral value was attached to Gore's alleged dishonesty.

Keywords: 2000 election, George W. Bush, campaign news, framing, Al Gore, journalism, moral value, presidential candidates,

You have access to the abstract for this item.     You have access to the full text for this item.


 
Privacy Policy and Legal Notice © Oxford University Press, . All rights reserved.
Quick Search Form

Contents
 
scroll up fast
scroll up
 
scroll down
scroll down fast
Full Book Contents
Chapter 1 The Press as Storyteller
Chapter 2 The Press as Amateur Psychologist, Part I
Chapter 3 The Press as Amateur Psychologist, Part II
Chapter 4 The Press as Soothsayer
Chapter 5 The Press as Shaper of Events
Chapter 6 The Press as Patriot
Chapter 7 The Press as Custodian of Fact
Conclusion
Index
 
Return to top of list
SUBSCRIBER