The Press Effect
Politicians, Journalists, and the Stories that Shape the Political World
Jamieson, Kathleen Hall Professor of Communication and Walter H. Annenberg Dean
Waldman, Paul Postdoctoral Fellow, both at the Annenberg School for Communication, University of Pennsylvania
Print publication date: 2002 (this edition)
Published to Oxford Scholarship Online: November 2003
Print ISBN-13: 978-0-19-515277-7







doi:10.1093/0195152778.003.0002

Kathleen Hall Jamieson
Paul Waldman
Abstract: Examines the role journalists adopt during presidential campaigns, and how that role determines the frame of campaign news. Assuming that what is presented to the voters is a persona, journalists act as amateur psychologists, seeking to discover the “real” person behind the candidate. They then focus on the moments or events that reinforce the conclusions they have made about the candidates’ respective characters.

Keywords: 2000 election, campaign news, character, framing, journalism, persona, presidential candidates, voters,

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