Abstract: Globalization is a far more complex set of phenomena than is suggested by the popular stereotype of American imperialism. The wide range of country studies in this book shows that while a global culture heavily influenced by US values is indeed emerging, it is not US-directed and that many non-US cultures are contributing to other subglobalization processes. In particular, globalization is not exclusively secular–materialist in character, with substantial, if underrecognized, inputs from Christian evangelism, both Protestant and Roman Catholic, as well as other religions such as Islam and Buddhism.

Keywords: cultural diversity, culture, evangelism, globalization, religion