Hedonism's ‘plasticity’ is a major theme of the book. By this, the author means its capacity to take many forms. Pursues this theme by showing that it is possible to construct a form of hedonism that will generate life evaluations very similar to those generated by the non-hedonistic axiology defended by Moore in Principia Ethica. To this end, formulates and explains a clear statement of the Moorean axiology. Discusses the claim that this axiology is in fact the one Moore intended to defend. Presents two serious objections to this allegedly Moorean theory.
Keywords: aesthetic pleasure, desert adjusted hedonism, G. E. Moore, plasticity, pleasures of human affection,