This chapter examines the self-reference rule (SSR), which states that ‘I’ refers to the subject who produced it. In particular, it analyses the suggestion that SRR is able to provide a satisfactory account of first-person reference, and it also examines the reductionist approach to first-person reference. It is argued that while we may concede that there may be a kind of basic reflexive reference that the approach explains, there is nevertheless an element of self consciousness in the kind of first-person reference under consideration which the approach fails to capture.
Keywords: first-person reference, reductionist approach, SSR, I, subject