Abstract: This book offers a comprehensive virtue ethics that breaks from the tradition of eudaimonistic virtue ethics. In developing a pluralistic view, it shows how different ’modes of moral response’ such as love, respect, appreciation, and creativity are all central to the virtuous response and thereby to ethics. It offers virtue ethical accounts of the good life, objectivity, rightness, demandingness, and moral epistemology.

Keywords: Aristotle, character, Nietzsche, non-eudaimonistic virtue ethics, virtue, virtue ethics